Zubair

ZUBAIR AHMED SOBANI

Founder & CEO

A celebrated CEO, Entrepreneur, and Turnaround expert. Zubair Sobani has a long list of achievements under his belt during his 37 years of an illustrious career in the automotive industry.He is also experienced in Consulting, Retail and Venture Capital in the Middle East, Canada and USA

AREAS OF EXPERTISE

EDUCATION

We Provide Best Services For Smart Businesses.

CAREER

HISTORY

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Dates

Employer

ThinkDirect is a boutique consulting firm, which primarily aims to facilitate the entry process of companies with strong credentials. The services offered by the company are Business partner  matchmaking, Legal Advice, Recruitment, Business plan Preparation Marketing support:  Conventional and Digital Lead Generation and Prospecting 

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Antal International with 140+ offices in 33 countries, are experts of at the global search and selection industry. Our KSA presence focuses on regional managerial placements with an  increased emphasis on headhunting outstanding Saudi National talent.

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Valenta BPO offers businesses customized solutions in process consulting, digital transformation and outsourcing. Our wide range of solutions helps clients across geographies and domains  simplify tasks, reduce costs, and enhance efficiencies in keeping up with market trends.

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We believe in bringing Muslims together to strengthen the Muslim community. That’s why a portion of every purchase is donated to charitable organizations. The success of the community is the  success of Al Safa!

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A new venture in direct marketing with focus on digital marketing. Currently focusing on KSA and plan to expand in other GCC countries. 

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Adviser Canada is your one stop shop to help with all the requirements of establishing a successful business in Canada. We have a team of skilled financial and investment analysts who have  decades of professional experience working in the Consulting Industry. Our expertise lies in our  deep understanding of the Canadian business landscape and growth factors in each Industry.

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ThinkDirect BPO, is a consulting firm helping businesses trying to penetrate the most sought after market of KSA. We help businesses to launch in the country, with 100% ownership without having to  look for a local partner. From getting your business registered at chamber of commerce to getting  your SAGIA licence, we take care of all government dealings of your business on your behalf.

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Founded a specialized immigration services providing company with Immigration programs  around the world. Thinkimmigration specializes in programs:

 

  • Autotek – Car Valet business focusing on Value addition for Auto Dealers in KSA. Autotek have retail and B2B business focusing on Tinting, Paint protection, Car wrapping and 
  • Automax – A very new concept of selling used cars taking advantage of strong presence of Saudi customers on Social media and other digital platform. 
  • Autoparts – Wholesale and Retail of genuine and OEM parts all over KSA
  • Autocare – Signed exclusive agreement to TOTAL oil company to develop 350 quick service stations all over kingdom

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Dates

Employer

Founded a specialized immigration services providing company with Immigration programs  around the world. Thinkimmigration specializes in programs:

 

  • Autotek – Car Valet business focusing on Value addition for Auto Dealers in KSA. Autotek have retail and B2B business focusing on Tinting, Paint protection, Car wrapping and 
  • Automax – A very new concept of selling used cars taking advantage of strong presence of Saudi customers on Social media and other digital platform. 
  • Autoparts – Wholesale and Retail of genuine and OEM parts all over KSA
  • Autocare – Signed exclusive agreement to TOTAL oil company to develop 350 quick service stations all over kingdom

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Dates

Employer

Abdullatif Alissa Group is a major Automotive Group in Saudi Arabia. Holding company consists of  eight major companies, Al Yusur Instalment company (Auto Finance Company), Best Rent a Car,  Alissa Auto (Nissan), Alissa Universal Motors (Isuzu), Auto Star, Autostar Express, Autostar Parts. In  addition group is also active in private equity and real estate.

 

Achievements:

  • Negotiated and executed 6 new partnerships and JV for group companies. • Coordinated the move from GM Franchise to Nissan in a smooth and orderly way. • Expansion of network:
  • From the base in Riyadh to all over the Kingdom.
  • Started 12 new outlets over 10 months period.
  • Hired over 600 new staff to meet the commitment made to Nissan Motor
  • Expanded after sales network by starting new 25,000 square meter CPD in a record period of 6 months to serve and Nissan customers in KSA.
  • Expanded Logistics operation to meet the requirement of over 15,000 vehicles movement per month.
  • Achieved Sales and profitability targets as per the business plan.

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Dates

Employer

Nissan Gulf is subsidiary of Nissan Motor company, Japan based in Dubai and manages the  business of Nissan in GCC countries. During this period I was also seconded to Alhamrani, dealer of  Nissan in KSA to manage the business of Nissan and ensure the interest of Nissan Motors is  secured in KSA.

 

Achievements:

 

  • Prepared and presented strategic mid-term plan for Nissan KSA revival resulting in the extension of franchise for 6 years.
  • Grew market share from 6.2% to 9.6%
  • Increased sales by 60% in the first year.
  • Increased profit by 50%.
  • Improved customer satisfaction by 8 points by reengineering the entire customer service
  • Created Innovate financing solution for fleet customers increasing fleet sales by 200%.
  • Repositioned and launched the Nissan Pickup increasing the share by 4 points.
  • Repositioned and launched the Midsized Sedan segment increasing the share by 6 points.
  • Successfully launched two brand new Models which contributed in enhanced market share and brand image.
  • Improved customer satisfaction by 8 points by reengineering the entire customer service

Established management structure.

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Dates

Employer

Abdul Latif Jameel (ALJ) Group is a major diversified Saudi Group operating in over 15 countries. ALJ  is world’s largest independent distributor of Toyota in the world and employs over 10,000 people  globally. Joined as Junior Finance Executive and left the Group in 2008 after serving as a key member  of the leadership team. During the 15 years of association, worked on several challenging  assignments. Significant contributions in some positions are listed below:

 

Achievements:

 

  • Successfully launched over 25 new products from concept to sales with at least 4 blockbusters with sales over US $20Million in year one.
  • Increased sales by 30% and reduced cost by 15% to achieve extraordinary bottom line. Opened new overseas markets and new revenue streams from services.
  • Reduced inventory by 40% to increase inventory turns with positive impact on RONA.

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Dates

Employer

Worked in professional firms in the initial stages of my career in assurance, tax and consultancy. The initial grooming with these international accounting firms provided me with a firm base of knowledge  and discipline needed to take future challenges. 

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Great

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